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ON COMPOUND NAMING UNITS IN THE CONTEMPORARY RUSSIAN LANGUAGE (ON THE BASIS OF ADVERTISING MATERIAL)

Linguistics

Authors

  • Avina Natalia PhD in Philology, Associate Professor

Annotation

Activation of word building processes is characteristic of the end of the 20th century - the beginning of the 21st century, and building of compound naming units is one of them. The compound naming units exhibiting properties of compression and more precise definition meet the requirements of the contemporary socium in nomination of new realities very well, and our material is a confirmation of this. This article represents some observations relating compound naming units in advertisements published in the Russian newspapers of Lithuania of the last decade. In a number of compound naming units, nouns with neutral meaning are considered under the structural semantic and functional pragmatic aspect. Compound naming units are defined by a special pragmatic appeal of advertisements of which, an optimum-scale information transfer is one of the most critical functions.
Tags:
active processes in word building , advertisements. , compound naming units

How to link insert

Avina, N. . (2011). ON COMPOUND NAMING UNITS IN THE CONTEMPORARY RUSSIAN LANGUAGE (ON THE BASIS OF ADVERTISING MATERIAL) Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", # 6, 2011,
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