Authors
- Zharkova Ana Doctor of Humanities, Assistant Professor
Annotation
The article examines most common form of newspaper advertising — commercial advertisements. Advertisement is a most trivial form of advertising. The article describes specific examples of advertisements to show the pecularities of using Lithuanian vocabulary in advertisements, as w ell as particular qualities of composition and punctuation design, aimed at creating emotional and expressive text.
How to link insert
Zharkova, A. . (2008). ADVERTISEMENT TEXTS IN RUSSIAN-LANGUAGE NEWSPAPERS OF LITHUANIA (LEXICS, COMPOSITION, PUNCTUATION DESIGN) Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", # 3, 2008,
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